An article posted on Marketing Land back in October last year said that 44% of consumers now go to Amazon as their starting point for their online shopping. They have conquered books and electronics and now have their eyes set for fashion and even opting for television adverts. Amazon have sold shoes and clothing for a long time but you don't see many people talking about their latest fashion purchase from Amazon. We definitely see the likes of ASOS, Topshop and H&M on fashionista's list of best places to shop online for fashion. It does come as no surprise that during the summer months, there was a much higher search volume for 'Maxi Dress Asos' than 'Maxi Dress Amazon'.

However,  there has already been a significant rise in the number of searches for 'Amazon Fashion' according to Google Trends data.

We all love Amazon for their convenience of free next day delivery and returns for prime customers. Compared to other retail sites may offer free delivery, it can usually be standard delivery which can take longer or you have to spend past the threshold to get free standard delivery. Even with big brands like ASOS, you can pay for membership to get free next day delivery all year round but you are limited to just clothing where Amazon gives you access to thousands of different products. Can this be enough to persuade you to go straight for Amazon instead of Google? With the offering of same day delivery in some areas, is the benchmark for deliveries in the future going to be a few hours?